Image Boost is an add-on for your real estate website that puts every image through Cloudflare image resizing and CDN delivery. Cloudflare automatically resizes each image to the right size for the device. It converts each image to WebP or AVIF — modern formats much smaller than JPG or PNG. Then it serves images from a network of 180+ data centers around the world.

The result: images load up to 97% smaller and reach your visitors from a server close to them.

Image Boost speeds up every page on your site. Cloudflare image optimization for real estate works because real estate sites are image-heavy — property photos, hero shots, blog images, ebook covers, agent photos. Each big image slows your page down. Slow pages lose visitors and hurt your Google rankings.

Activating Image Boost is the fastest way to speed up real estate website images without rewriting code or compressing photos by hand. When you turn it on:

1. Each image gets resized to the size the visitor's screen needs (no more loading a 4000px photo for a 400px thumbnail).
2. Each image gets WebP conversion (or AVIF for browsers that support it) — usually 70-97% smaller than the original.
3. Each image gets served from a Cloudflare data center near the visitor (not your single server).
4. Each image gets cached at the edge for 1 month, so repeat visits are instant.

Your Core Web Vitals (Google's page speed scorecard) improve. Largest Contentful Paint drops. Your search rankings benefit. Your visitors see your photos faster. To track the improvement in Google's data, set up your SEO and tracking connections first.

1. Open your back office.
2. In the left sidebar, click Integrations → Image Settings.
3. The Image Settings page loads. At the top, you'll see a banner: See what Image Boost can do →.
4. Click it. The Image Boost upsell page opens.

To activate the Image Boost addon, click 🚀 Activate Image Boost on the upsell page and confirm.

1. On the upsell page, scroll past the benefits and pricing breakdown.
2. Click 🚀 Activate Image Boost — monthly addon.
3. A confirmation modal opens showing the price and what's included.
4. Click Confirm.

Activation is instant. Your tenant_addons record is created with addon_id = cloudflare_images_cdn and status = active. Within seconds, every image on your live site starts getting image transformation and served through Cloudflare. No code changes, no waiting for a build, no DNS changes on your end.

You can deactivate anytime — your images keep working from the original storage, just without optimization.

The simplest check: go back to Integrations → Image Settings in your back office. The status toggle at the top shows whether Image Boost is on or off.

For the speed proof, run a free PageSpeed Insights scan at pagespeed.web.dev on your live site. With Image Boost on, you'll see smaller total image payload (often 70-97% less), faster Largest Contentful Paint, and higher Core Web Vitals scores.

To check a single image directly, inspect its response headers in your browser's DevTools:

1. Open your site in Chrome, Firefox, or Edge.
2. Press F12 to open DevTools. Click the Network tab.
3. Reload the page. The Network tab fills with every file the page loaded.
4. Click any image row in the list (filter by Img to narrow it down).
5. Look at the Headers panel on the right.

When Image Boost is active, you'll see Cloudflare cache headers like cf-cache-status: HIT and cf-resized: internal=ok/h=... — the cf-resized header confirms the image was transformed at the edge.

When Image Boost is inactive, you'll see the header x-image-boost: bypass. That's the Worker telling you it served the original file untransformed.

The image URL itself routes through https://images.sitestakes.com/img/... either way — the URL doesn't change when you activate or deactivate, which keeps your SEO stable. Only the response behind that URL changes.

To deactivate Image Boost, flip the Deactivate toggle on the Image Settings page. Confirm in the modal.

Your tenant_addons record is marked inactive. Images go back to serving from original storage with no optimization. Your site still works — it just stops getting the speed boost.

You're not billed for the current month after deactivation.