To add real estate property listings to your site in SiteStakes:

• Go to your Back office → Deals → Properties.

The Properties manager is where you maintain your property inventory — homes you own, deals you're wholesaling, rentals you're renting out, or land you're selling.

Each listed property becomes a published listing on your site with its own detail page, photo gallery, and lead capture forms.

A property in SiteStakes holds the basics about the real estate asset itself — address, beds, baths, square footage, photos.

One property can have multiple listings on top of it. The same house could be listed for sale, then later listed for rent if it doesn't sell. Each listing is a distinct offer with its own pricing, status, and front-end URL.

The Properties manager shows three tabs: Active, Archived, and Buyers List. Active is where most of your work happens. The "+ New Property" button opens the property editor where you add a new record.

Real estate property listings access is included on the cash buyer, wholesale, rental, land, apartment, and agent site types.

Real estate property listings on your own site do four things for your business:

• You own the listings. IDX/MLS listings come from a third-party feed. Your property listings live on your site. You control the URLs, the SEO, the layout, and the lead capture.
• Each listing helps your SEO. Every property page is a new URL with the address, price, and asset type. Pages rank for searches like "[address] for sale" and "homes for sale in [city]."
• Every visitor can become a lead. Listings include Make an Offer, Request Docs, and Schedule Walkthrough buttons. Every click goes into your CRM with a score.
• Buyers get alerts on new listings. New listings match against buyer preferences in your Buyers List. Matched buyers get instant email and SMS alerts the moment a listing goes live.

A site with 20 published real estate property listings has 20 more pages Google can rank. The compounding SEO effect is what makes the inventory work worth it.

The property editor opens when you click "+ New Property" on the Properties manager. It's where every real estate property listing starts. The editor has five tabs across the top: Property, Listings, Documents, Comps & Value, and Offers. Most of your initial work happens in the Property tab.

To add a property:

• Enter the address, city, state, and ZIP code. Address autocomplete fills in coordinates and surrounding area data.
• Pick an asset type from the dropdown: Single Family, Multi-Family, Condo, Townhome, Land, Apartment, Commercial, or Mobile Home.
• Fill in beds, baths, square footage, and year built. Land properties skip the beds/baths fields.
• Upload photos. The editor resizes each photo into five variants (200px thumb, 400px, 768px, 1024px, 1600px hero) at WebP quality 60 for fast loading. Drag photos to reorder — photo #1 becomes the hero image automatically.
• Add a description in the rich-text editor. This appears in the listing's detail page below the photo gallery.
• Optionally fill in ARV (After Repair Value), repair estimate, and any deal-specific fields for wholesale or fix-and-flip properties.
• Click Save.

The property is now in your inventory but isn't visible on your site yet. To publish it, you need to create at least one listing on it.

Once a property is saved, switch to the Listings tab inside the editor. A property can have multiple listings at the same time or over time — for example, a "For Sale" listing and a "For Rent" backup listing.

To create a listing:

• Click + Add Listing.
• Pick a listing type: Sale, Wholesale, Rental, Land, Apartments, or Agent. The fields adjust based on what you pick (a Rental shows monthly rent; a Wholesale shows assignment fee).
• Enter the listing price.
• Pick a status: Active, Pending, Under Contract, Sold, Off Market, or Coming Soon. Status drives the badges visitors see on the detail page.
• Choose which site the listing publishes to (if you have multiple sites on the same tenant).
• Toggle Publish to site to make the listing live.

Listings have several automatic behaviors:

• Price History logs every price change. The detail page shows a "Price Drop" badge automatically when you reduce the price.
• New badges appear on listings published within the last 14 days.
• Sold and Under Contract badges replace the price display when status changes.
• Suspended badges (amber) show when the parent site is inactive — the listing stays in your back office but isn't visible to visitors.

You can set the Collection Layout for all listings on a site from the listing settings: Grid (default), Carousel, List, or Featured. The layout applies to listing index pages where multiple listings show together.

Every published real estate property listing gets its own property detail page on your site at a URL based on the address. Each page includes:

• A hero photo at the top, with a gallery of all your uploaded photos below it
• The price, with badges that update by status (New, Price Drop, Under Contract, Sold)
• A stats bar showing the address, beds, baths, and square footage
• The description you wrote in the editor
• A Google map showing where the property is
• Lead capture buttons: Make an Offer, Request Docs, Schedule Walkthrough
• SEO markup so Google shows the price, address, and photo in search results

The page URL, the hero image, and the search markup all generate automatically. You don't need to set them up.

Listings also show up on category pages. A property listed for sale shows on the Sale page. A rental shows on the Rental page. The Collection Layout setting in your listing settings controls how multiple listings display on those pages (Grid, Carousel, List, or Featured).

To add a featured property block on your homepage or another page, use the Listings sections in the Page Builder.

• Upload at least 6 photos per listing. Detail pages with photo galleries convert better than text-only pages. The first photo becomes the hero — pick the most compelling one.
• Write the description like a buyer would search for it. Mention the school district, the walkability, the renovation level. Generic descriptions rank for nothing.
• Use Coming Soon status for off-market deals. It captures interest before you publicly list, and lets you build a waiting list of buyers.
• Keep the status current. Stale "Active" listings on sold properties hurt your credibility. Update status the day a deal moves.
• Archive listings instead of deleting them. Archived real estate property listings keep their SEO authority and price history. Deleted listings lose everything.

To get buyer alerts firing when new listings publish, set up your Buyers List from Back office → Deals → Properties → Buyers List. To embed real estate property listings on your homepage, use a Listings section in the Page Builder.