When an email lands can change whether a lead opens it. A message that arrives at 3 a.m. is easy to miss, while one that arrives mid-morning stands a better chance. Scheduling lets your emails show up at a sensible hour for your real estate leads.

The schedule lives in the sequence editor:

1. In the back office, open Squeeze Forms & SMS, then Sequences.
2. Open the sequence you want, or create one with + Create Sequence.
3. In the editor, open the Schedule Settings section, below your email steps.
4. Pick a schedule type and timezone, then save.

The schedule applies to the whole sequence, so every email in it follows the same rule.

You have three options:

• Anytime — each email sends as soon as its delay passes. This is the default.
• Fixed Time — every email sends at a set time of day, like 9:00 AM. If that time has already passed, it goes out the next day.
• Smart Window — emails send within a time range you set, like 9:00 AM to 5:00 PM, on the days you choose, so you can skip weekends. If a send would fall outside the window, it goes out when the window next opens.

For Fixed Time and Smart Window, you choose whose clock to use:

• Your timezone — the time is based on where you are.
• The lead's timezone — the time is based on where the lead is, so 9:00 AM means 9:00 AM for them.

The lead's timezone is detected when they fill out your form. If a lead has no timezone on file, like a contact you added by hand, their emails use your timezone instead.

The delay and the schedule work together:

1. The delay counts down first, such as two days after the lead joins.
2. Then the schedule sets the actual send time, such as the next 9:00 AM.

So a two-day delay with a 9:00 AM fixed time sends on the morning two days later.

Match the option to the goal:

• Use Anytime for speed, like an instant welcome email.
• Use Fixed Time when you want every email to arrive at the same hour.
• Use Smart Window to keep emails inside work hours and off weekends.

Whichever you pick, you set it once and the whole sequence follows it.

Yes. A Nurturing sequence can pause on its own when a lead engages, so you are not still emailing someone who already reached out. You set this in the Sequence Settings section at the top of the editor, separate from the schedule.

First, pick the Sequence Type:

• Nurturing — educational follow-up that pauses when a lead replies and resumes after a quiet spell. Good for ebooks, market updates, and long-term follow-up.
• Conversion — action-focused emails for hot leads, like a cash offer or an appointment. When a lead enters a conversion sequence, their nurturing sequences stop on their own.

For a Nurturing sequence, choose what should pause it under Pause on these triggers. The choices are an email reply, an SMS reply, a logged call, or a note added. Then set Auto-resume after (days). This is how many quiet days pass before the sequence starts again. You can also tick Stop when lead enters a conversion sequence. That keeps a hot lead off the nurturing emails at the same time. The send schedule and these pause rules work together, so you stay in control of when you schedule drip emails and when they pause.