How to Generate Location Pages for Your Real Estate Website

A location page is a single page on your website built around one specific city or town you serve, instead of one page trying to cover your whole market. Each one is written for that market on its own — naming the city, speaking to local sellers, and often including real local data like population and home values — so that when someone searches for help in their town, Google has a page that's actually about their town to show them. In short, it's how a business that works across several cities can rank and win deals in each one, rather than staying invisible everywhere outside its main location.

They target local SEO city pages keywords like "we buy houses in Phoenix." Some platforms call them city pages. Same thing. Each has its own URL (/areas/phoenix-az), H1, FAQ set, and LocalBusiness schema.

Google can't rank you in a city you don't mention. If you serve 10 cities but only have a homepage, you're invisible in 9 of them. The point of this feature: generate city landing pages investor website style — one per city — so you can rank in every city in your service area. SiteStakes builds them in minutes, each one designed to pass Google's doorway-page filters.

Four layout variants shuffle the section order, so no two cities look identical. Every page links back to a central /areas hub page.

1. Open your back office.
2. In the left sidebar, click SEO → 📍 Location Pages.
3. The Location Manager loads — stats bar at the top (published count, plan limit, AI credits), city table below.

To add a city, click Add City and pick one.

1. Click Add City.
2. The picker opens with two tabs: From Service Area (cities within your ZIP radius, pre-loaded) and Custom (type a city + state, SiteStakes fills the rest from its 33,000-ZIP database).
3. Tick the cities you want.
4. Click Add Selected.

New cities appear with status Pending. If you haven't set your service area yet, do that first — it pre-loads nearby cities for you. See how to set up your service area.

To generate a location page, click Generate next to a pending city.

1. Find the city in the table.
2. Click Generate. The button shows ⏳ Working… and status flips to Generating.
3. Wait 30 to 60 seconds. The row reloads with status Published (or Draft if similarity flagged it).

Each generation costs 3 AI credits. Your balance shows in the stats bar.

The AI writes a unique headline, intro, FAQ set, and process steps using your site type, the city, county, state, and metro data. Layout variant shuffles across cities — your first might lead with process steps, your second with testimonials.

Every generated page runs through a similarity check before publishing. The system compares your new page against every other location page on your site, strips common real estate words and city names, then scores the unique city content.

1. Under 15% — ✅ Publishes immediately.
2. 15% to 70% — ⚠️ Publishes with a warning. Edit if you want it more unique.
3. 70% to 90% — 📝 Saved as draft. Edit in Page Builder, then publish manually.
4. Over 90% — 🚫 Blocked. The system tells you which existing page is too similar.

This is how you avoid the doorway page penalty. Pages that pass at under 15% are unique enough that Google treats them as legitimate local landing pages.

To preview a published page, click 👁️ in the city's row. A new tab opens at /areas/{city-slug}.

To edit, open the page in Page Builder. Add local testimonials, mention specific neighborhoods, or tweak the hero. Drafts (saved by the similarity check) stay offline until you publish manually from Page Builder.

To regenerate, click 🔄 next to a published city. Confirm — it overwrites the page and runs the similarity check again. Costs another 3 credits.

To bulk-generate all pending cities, click Generate All (N) in the stats bar. SiteStakes checks you have enough credits, then runs them sequentially with a live progress counter ("⏳ 3/5").