Campaign Link Tracking is the UTM link builder inside your SiteStakes dashboard. Pick a marketing source, name your campaign, and you get a tagged URL — plus an optional short link and QR code.
When someone clicks one of your tracked links, your forms read the tracking parameters from the URL and save the source, campaign, and click IDs to the lead record on submission.
You see exactly which marketing brought each lead, right in your CRM.
Most real estate marketing spend is invisible. Ads run, postcards go out, leads come in — but you can't tell which channel produced which lead.
Campaign Link Tracking fixes that with lead source attribution on every CRM record. You can see the real cost per lead by channel, so a $200 postcard that closed $40,000 in deals stops looking expensive.
You cut channels producing zero leads instead of guessing whether they "might still work." QR code lead tracking turns postcards, yard signs, and business cards into measurable channels.
Captured click IDs (gclid, fbclid) let you upload closed deals back to Google Ads and Meta, which improves their targeting and drops your cost over time.
Open your SiteStakes dashboard and go to SEO → Link Tracking in the left sidebar.
Your plan controls how many new campaigns you can create each month: Basic 5, Grow 15, Pro unlimited. The limit only applies to new campaigns — every past campaign stays in your library forever and keeps tracking.
The Quick Create panel walks you through three steps in about 30 seconds.
Step 1: Pick a source preset. Click the channel you're using — Google Ads, Facebook, TikTok, Instagram, Email, Postcard, or Other. Each preset fills in source and medium with the right values: Google Ads becomes source=google, medium=cpc, and Facebook becomes source=facebook, medium=paid_social.
Step 2: Name your campaign. Type a short identifier like spring-sellers — this becomes the utm_campaign value and the campaign name in your library.
Step 3: Click Generate. Paste the tagged URL into your ad platform's destination field.
For A/B testing or custom variants, open the Advanced panel to access all five UTM fields: source, medium, campaign, term, and content.
After you generate a tracked link, two buttons appear: Create Short Link and Generate QR Code.
Short link. Toggle it on to get a URL like yourdomain.com/go/spring-sellers-a1b2 — the 4-character suffix keeps every short link unique. Use it for postcards, emails, voicemail scripts, podcast intros, or anywhere a long URL looks ugly.
When someone visits the short link, the system increments the click counter and redirects to the full tagged URL with no delay. This gives you a separate click count from form submissions, so you can compare clicks to actual leads.
QR code. Click the button and a QR opens in a modal pointing at your short link. Click Download to save it as a PNG. The QR uses high error correction, so it stays scannable on rough surfaces or with a logo overlay.
The flow runs end-to-end with no setup. A visitor clicks your link, your forms detect the tracking parameters (utm_source, utm_medium, utm_campaign, utm_term, utm_content, plus click IDs from each ad platform), and the data attaches to the lead on submission.
Open any lead to see a Source Attribution panel showing the channel, campaign name, landing page, and any click IDs captured.
One rule: first-touch wins. If a lead first comes in through Facebook and later returns through Google, the original Facebook attribution stays. This matches how Google Ads and Meta credit conversions and gives you cleaner data on which channel actually generated each lead.
The library has three views you'll use every week.
The Source Attribution strip shows live lead totals by source — "Google: 14" or "Facebook: 8". Click any card to filter the library to that source.
The library table lists every campaign with its source, clicks, leads, and date, and the lead count updates as soon as a new submission comes in. Sort by leads to find your best performers, then archive the rest.
The Inspector drawer opens when you click a campaign name. You see KPIs, the full URL, the short link, the QR code, and every lead the campaign produced — with names, phone numbers, emails, and dates.
Pick a naming convention and stick to it — consistent UTM values keep your data useful three months from now.
For more on which channels drive volume in real estate, see the Competitor Analyzer guide. For tracking which blog posts bring leads, see the AI Blog Factory guide.