The Competitor Analyzer is the AI competitor page analyzer built into your dashboard. You paste a competitor URL, and the analyzer:

• scores their on-page SEO
• lists what they do well
• flags what they miss
• suggests fixes for your own pages

It compares one of your pages against theirs so you can see the gap. You learn what keywords they target, what FAQs they answer, and what page structure ranks for the searches you care about. Then it gives you deep links into Page Builder or Blog Editor to fix your own pages instantly.

Most agents and investors guess at SEO. They write what feels right and hope Google ranks it. Smart competitor SEO analysis real estate pros use shuts down the guesswork because you see what is actually ranking right now in your market.

• See what wins in your market. Open the top-ranking page in your city and read the analysis to learn the format, the angle, and the keywords.
• Fix the right things. The tool tells you which weakness to fix first based on impact, not a checklist you have to interpret on your own.
• Skip the SEO course. You don't need to learn what a meta description should look like — the AI shows you the gap and writes the fix.
• Catch keyword gaps. The analyzer extracts the keywords the competitor targets, and anything they cover that you don't is a real estate website SEO audit finding you can act on.
• Save hours per page. A manual competitor audit takes 30 minutes per page while this takes 60 seconds.
• Spot patterns across pages. Run a few analyses and you see the same themes emerge, which becomes your content plan.
• Track who's ahead. Save scans and watch how rival pages evolve over time as Google's results shift.

Log into your dashboard and go to SEO → Competitor Analyzer in the left sidebar. The tool opens to a clean three-step wizard so you can start without setup.

If you can't see SEO in the sidebar, your plan may not include the analyzer — upgrade to unlock it. Basic includes 5 analyses per month, Grow includes 15, and Pro is unlimited.

The wizard walks you through three steps:

Step 1: Pick a competitor URL. Paste any public page URL into the box. It can be a homepage, a listing page, a city page, or a blog post. The analyzer reads the whole page.

Step 2: Pick one of your pages (optional). Select your matching page from a dropdown. This lets the AI compare yours to theirs and produce fixes specific to your content. You can skip this step and just analyze the competitor on its own.

Step 3: Click Analyze. The tool fetches the competitor page, sends the content to AI, and returns the full report in about 30 seconds. Each analysis costs 2 AI credits.

The results page has five blocks. Read them top to bottom:

1. Overall SEO score. A circle at the top shows a 0-100 score. Green is strong, yellow is okay, red needs work. This is the competitor's score, not yours, so it tells you the bar you need to clear.

2. Strengths. What the competitor does well. Read this to copy the patterns. If they have a strong H1 with the city name plus the buyer intent, you want one too.

3. Weaknesses. Gaps and problems on the competitor page. These are your openings. If they're missing FAQs and you add them, you may pass them.

4. Actionable suggestions. Each suggestion is a card with the fix, the affected element (title, meta, H1, FAQ, H2), and a button that opens the right tool. Click the button and you land in Page Builder or Blog Editor on the exact page you need to edit.

5. Keywords and sections. Chips showing the keywords the competitor targets and the content sections they use. Click a keyword chip to open Keyword Discovery and start a blog draft on that topic.

For title and meta description suggestions, the analyzer shows a sparkle button labeled ✨ Fix with AI next to the suggestion card. Click it and the AI writes the fix using context from your page and the competitor's strengths.

The result appears inline with a before-and-after preview, character counts, and an ✅ Apply & Save button. Click apply and the fix writes directly to your page. No copy-paste, no extra steps.

The Fix with AI button costs 1 AI credit per fix. You only pay if you accept the result — generating and previewing the suggestion uses the credit, but you choose whether to apply it.

For H1, FAQ, and H2 suggestions, the analyzer shows Open in Page Builder to Apply → instead. These are larger content blocks the builder handles better. Click the link and you land in the right spot to make the edit yourself.

Yes. The Discovery step at the top of the analyzer asks for a city and a site type. The tool runs a live search and returns the top-ranking competitors for that niche in that market.

You pick one from the list and the analyzer pre-fills the URL. This saves you from hunting through Google manually. You can also paste your own URL if you already know who you want to study.

Discovery is useful when you're entering a new market or expanding to a new city. Run it once per city and you have a target list to work through.

Every analysis returns a list of keywords the competitor ranks for. Each one shows as a chip with a small 📝 icon. Click the icon and a new tab opens to Keyword Discovery with that keyword pre-filled.

From there you can promote it to a blog draft and the AI Blog Factory writes the post. You go from 'this competitor ranks for X' to 'I have a draft about X' in two clicks.

This loop is the real value. Find what they rank for, turn each into actionable suggestions, write the posts, and you start closing the keyword gap one article at a time. The keyword chip workflow costs 1 AI credit per generated post idea.

For a full walkthrough of how the Keyword Discovery tool works, see the Keyword Discovery guide. To learn how the AI Blog Factory turns these into finished posts, see the AI Blog Factory guide.