You configure real estate website settings from one page in your dashboard. Almost everything on your site pulls from what you set there. Your footer, your page content, and your local SEO all use your business details and your service area.
It's the first of your setup steps for a reason. Filling it in means the rest of your investor website is accurate from the start, instead of showing placeholder text you have to fix later.
From your dashboard, open the setup banner at the top. Click Configure Website Settings — it's the first step on the list. The real estate website settings page has two main sections: your business identity and your service area. A token reference panel helps you drop your details into your content.
This is your NAP — your business Name, Address, and Phone. You'll set up these business details for your real estate website:
Together these are how customers reach you. They also feed your footer and the structured data Google reads about you. Consistent NAP matters for local search. Inconsistent details can cost you local visibility, so it's worth getting right. For a closer look at each field, see Setting Up Your Business Information.
Your service area is separate from your contact address. It's where you actually buy or work, and it's what makes your content sound local. Start with your primary city and state. You can also add nearby cities, your metro area, county, ZIP codes, and a service radius to widen your reach.
This real estate website service area is what turns generic copy into local copy — headlines like “We buy houses in your city” — and it powers your local SEO and your location pages. For the full walkthrough, see Setting Your Service Area.
These two are easy to mix up, so it's worth a quick word. Your contact info is how people reach you, and it appears in your footer and contact sections. Your service area is where you work, and it drives the local language in your content. Both live on this page, and you can update either one anytime.
The page includes a token reference with one-click copy. Tokens are small placeholders — like your city, your business name, or your phone number — that fill in with your real details when your site loads. Copy one, paste it into any page or content, and it shows your live information.
You won't need tokens for the starting content, since it already uses them. But they're handy when you add or edit content on your real estate website and want your city or phone number to appear and stay current on its own.
When you save, your settings flow across your whole real estate website at render time — your headings, body copy, FAQs, footer, and the structured data Google reads. You enter your information once, and it appears everywhere it belongs.
This also keeps your site easy to maintain. Change your phone number or switch the city you focus on, and the update applies across every page instantly. There's no page-by-page editing to keep things in sync.
Configuring your real estate website settings is the foundation. With it done, work through the rest of your setup: