You customize your footer on the Footer Settings page in your back office, under the Branding section.

1. Open your back office.
2. In the sidebar, click Branding → Customize Footer.
3. The Footer Settings page loads with four tabs across the top: 🏢 Business Info, 🎨 Branding, 🔗 Links & Social, and 👁️ Preview.

Each tab handles a different group of settings. The Business Info tab is what most users fill in first — it's where your NAP lives.

To set up business name and contact details go to the 🏢 Business Info tab. Four fields plus two privacy toggles.

1. Click the 🏢 Business Info tab.
2. In the Business Name field, enter your full legal or DBA name (e.g., ABC Home Buyers).
3. In the Phone Number field, enter the number visitors should call (e.g., (555) 123-4567).
4. In the Email Address field, enter the email visitors should write to (e.g., [email protected]).
5. In the Business Address field, enter your street address with city, state, and ZIP.
6. Decide which NAP visibility settings to use:

• Show NAP in footer — checked by default. Uncheck to hide NAP from the footer (your data is still preserved for schema markup and contact pages).
• Hide street address for privacy — unchecked by default. Check this if you work from home and don't want your street address publicly visible. Your phone, email, and city still display.

1. Click Save Business Info.

The Address field is available on Grow and Pro plans. Basic plan users see an upgrade prompt next to that field. Plans determine which fields you can edit — your plan badge in the back office sidebar shows your current tier.

Your investor website business details appear on every page of your site through the footer, on your contact page, in your schema markup, and on every external directory you list your business on (Google Business, Yelp, BBB, Facebook).

Google compares your NAP across all of these sources. When all three pieces — Name, Address, Phone Number — match exactly everywhere, Google treats it as a strong signal that your business is real and legitimate. When they don't match (different abbreviations, typos, formatting differences), Google's confidence drops and your local SEO rankings drop with it.

Footer information that stays consistent across your website and online directories builds the trust signal Google rewards. Your service area (city and state) is part of NAP and helps Google match local searches like "we buy houses in [city]" to your site.

Get your footer NAP right once and you have a single source of truth to copy-paste into every directory. Future updates only need to happen here.

You configure company information on the Branding tab to control your company description, copyright text, and the "Powered by SiteStakes" link at the bottom.

1. Click the 🎨 Branding tab.
2. In the Company description field, write 2 to 3 sentences explaining what your business does. Think of this as a longer tagline — it appears in the footer just above "Powered by SiteStakes." Example: "We are a real estate investment company focused on helping homeowners move on from difficult properties quickly. Our team provides straightforward, fair cash offers for homes in any condition."
3. In the Copyright text field, enter your copyright line (e.g., "© [current year] ABC Home Buyers. All rights reserved."). The current year auto-fills if you leave the year out.
4. If you're on the Pro plan, you also see:

• Show "Powered by SiteStakes" toggle — turn off to remove the SiteStakes attribution from your footer.
• Customize "Powered by" text and URL — change the link text and destination if you want to credit a different source.

1. Click Save Branding.

Basic and Grow plans don't have access to remove the "Powered by SiteStakes" link by default. There's a one-time fee to unlock removal on those plans. Pro plans include this control automatically.

You add social media links and custom footer links on the 🔗 Links & Social tab. Social links appear as small icons in your footer; custom links appear as text links in a row.

1. Click the 🔗 Links & Social tab.
2. To add a social link, click + Add Social Link, pick a platform from the dropdown (Facebook, Instagram, Twitter, LinkedIn, YouTube, TikTok), and paste your profile URL (e.g., https://facebook.com/yourbusiness). Repeat for each platform you want to show.
3. To add a custom footer link, click + Add Custom Link, enter the link label (e.g., Privacy Policy, Terms of Service, Accessibility), and enter the URL (/privacy, /terms, etc.). Repeat for each link.
4. To remove a link, click the ✕ button next to the row.
5. Click Save Links.

How many custom links you can add depends on your plan. The Links & Social tab shows your current limit at the top of the custom links section. Social links are available on Grow and Pro plans.

You preview your footer on the 👁️ Preview tab. This shows exactly how your footer will render on the front end of your site.

1. Click the 👁️ Preview tab.
2. Scroll through the preview to verify your business name, phone, email, and address (if not hidden) appear correctly.
3. Check that your company description reads well.
4. Confirm social links and custom links display in the order you want.
5. Check that the copyright line and "Powered by" attribution look right.
6. If something's off, click back to the relevant tab and adjust.

The preview pulls from saved settings, so save each tab before previewing. The preview is also live on your actual site — whatever you see here is what visitors see.