No. Your site is delivered complete and professional, but it starts out generic. It doesn't carry your business name, contact details, or service area yet, and the copy is the same SEO-optimized starting content every new site gets.
You personalize your real estate website yourself, from your dashboard, and it only takes a few minutes. The whole thing is guided, so you won't have to guess what comes next.
Start with the setup banner. When you log into your dashboard, a setup banner sits at the top and shows your progress. It flashes until you reach 100%, then stops once your setup is complete.
The banner opens a nine-step setup checklist — your guide for turning the generic starting site into your own. The first step is where personalization begins.
Open the first step, Configure Website Settings. This is the foundation everything else builds on. Here you add your business name, your phone number, your address, and your service area — the city or area where you actually buy or work.
Together, your name, address, and phone make up your NAP. NAP stands for Name, Address, and Phone number. Google uses consistent NAP across your site and your online listings to confirm your business is real, and inconsistent NAP can cost you local search visibility. The moment you save these details, they start flowing into your site. For the full walkthrough, see Configure Website Settings.
You enter your information once, and it fills in everywhere. Because your details live in your settings rather than typed into each page, your business name appears in headings and copy, your contact details show up in the right spots and on your forms, and your name and location feed the structured data that Google reads behind the scenes.
This also keeps your site easy to maintain. Change your phone number or switch the city you focus on, and the update flows across your whole site instantly. Even the year in your footer stays current on its own.
Your site uses two kinds of location, and it helps to keep them straight. Your contact info is how people reach you, and it sits in your footer and contact sections. Your service area is where you actually buy or work, and it drives the local language in your content. Both come from Configure Website Settings, and you can adjust either one anytime.
Your footer carries your NAP. That makes it one of the most important spots on your real estate website for local SEO. The Customize Footer step is where you confirm your Name, Address, and Phone show correctly. You can also add your company description, social links, and logo there.
Keeping your NAP consistent across your site and your online directories is one of the biggest local-SEO factors. It's worth a minute to get right. See Customize Footer for the details.
Your starting content is written to perform in search, but it isn't unique — it's the same strong copy other new sites begin with. To customize your real estate website content and make it your own, use the Customize Website Content step.
With AI, you can rewrite any section in a few clicks per page, then edit here and there so it sounds like you. This is what turns a professional starting point into a real estate website that's truly yours. Learn how in Customizing Page Content with AI.
A few minutes on the setup banner gets your real estate website personalized and ready:
Work through the rest of the checklist too — design, SEO, SMS, integrations, and your first blog posts. The banner stops flashing once everything's done.