You set up your E-E-A-T profile in the E-E-A-T Profile card on the Service Area page in your back office.
Your investor website author profile lives in this one card and powers blog author blocks, the About page, and PDF ebooks.
You fill in five fields: owner title, credentials, start year, author bio, and blog disclosure. Each field powers a specific part of your site, from blog post author blocks to your About page to PDF ebooks.
Your owner title tells visitors and Google what you do.
Examples:
Keep it short — under 60 characters. This shows up under your name in blog author blocks and on your About page.
Credentials are what make you provably trustworthy. Author credibility in real estate comes from professional licenses, association memberships, and verified experience.
Examples:
Include things Google can verify: licenses, professional associations, years in the industry, BBB accreditation, certifications. Don't include things that read as marketing fluff like "trusted by hundreds of clients" — those don't add credibility.
Your start year drives how SiteStakes calculates your years in business.
This shows as "Years in Business" right below the field — automatically calculated as current year minus start year. Investors who started in 2018 see "7 years" today, "8 years" next year, with no manual update.
Use the year you started in real estate, not the year you opened this specific business. If you've been investing since 2012 but only formed your LLC in 2020, use 2012. Google rewards real experience over recent paperwork.
Your author bio is the longest field — typically 2 to 3 sentences. This bio summary appears below every blog post and on your About page.
Bio templates use three tokens that auto-replace when shown on your site:
{{owner.name}} — your name{{site.geo}} — your service area (city, region, or custom area){{years}} — your years in businessA template like "{{owner.name}} is a real estate investor serving {{site.geo}}, with over {{years}} years of experience..." automatically becomes "Jane Smith is a real estate investor serving Houston, with over 8 years of experience..." at render time.
You don't have to use a template. Write your own bio if you have one ready. Templates exist to give you a strong starting point — you'll customize from there.
The blog disclosure is the small-print disclaimer that appears at the bottom of every blog post.
The default disclosure is:
"This article is for informational purposes only and does not constitute legal or financial advice. Contact a licensed professional for guidance specific to your situation."
If your attorney has given you specific wording (some agents are required to disclose license states; some investors include specific buyer-protection language), paste it here instead.
You save your profile by clicking the Save button at the bottom of the E-E-A-T Profile card.
Changes go live immediately. Visit any blog post or your About page to see your new author block in place.
Your real estate expertise profile shows up across five places on your site automatically. One setup, used everywhere:
Person author schema with your name, title, and credentials. Google reads this directly.E-E-A-T is the framework Google uses to decide which real estate sites to rank. Google E-E-A-T signals — Experience, Expertise, Authoritativeness, Trustworthiness — specifically penalize anonymous, generic, or fake-author content. Real estate is a "Your Money or Your Life" (YMYL) category in Google's rater guidelines, meaning Google holds your content to a higher trust standard than, say, a recipe site or a sports blog. Sites without a clear human author behind their content rank lower than equivalent sites with one.
A complete E-E-A-T profile gives Google five trust signals at once. Your years in business and bio establish first-hand real estate experience. Your title and credentials prove professional knowledge. Your name attached to every blog post creates an authoritative citation trail. Your photo, licenses, and disclosure make you accountable to readers. And Google can verify your name, license, and BBB listing against the rest of the web for an outside-source trust check.
This is the single highest-leverage 10 minutes you'll spend on SEO for your real estate website. Most real estate websites skip it entirely — which is exactly why a complete profile gives you a measurable edge.
Experience, Expertise, Authoritativeness, Trustworthiness. Google uses this framework to evaluate content quality, especially in "Your Money or Your Life" categories like real estate. Sites with strong E-E-A-T signals rank higher than anonymous content.
No, but you should. Each empty field is a missed trust signal. Even if you're new to real estate, fill in your owner title (e.g., "Real Estate Investor"), credentials (e.g., "Investing since 2024"), start year, and a short bio summary. Partial trust signals beat no trust signals.
Be honest. Set your start year to this year. Your bio can say "Jane Smith is a real estate investor based in Houston, helping homeowners sell quickly for fair prices." No exaggeration needed — Google penalizes inflated claims more than modest reality.
Yes. Templates fill the textarea with starting text. Edit anything — add your specialty, drop sentences that don't fit, or rewrite entirely. The template is a starting point, not a constraint.
The author block renders whatever's filled in and gracefully hides empty fields. But for full effect, complete all three: Owner Photo, E-E-A-T Profile, and Service Area. Each one adds to the trust signal. Browse the Help Center for the other sub-tasks.
Yes. E-E-A-T profile is set per-site. A buyer site and a seller site under different brands can have different titles, credentials, bios, and disclosures.
Yes — copy the rendered version (with tokens replaced) and paste it. Or write a separate, longer version for LinkedIn and use the short one here. The bio in your back office is just for SiteStakes-rendered content (blog, About, ebooks).