It's a short series of texts that go out to a lead on a schedule after they submit one of your forms. Out of the box it's three messages: a confirmation right away, a follow-up the next day, and a soft nudge a few days later. You can change the wording, the timing, and how many messages go out.

Example:

You can use this feature to text follow-up messages to motivated sellers.

Open your form in the form builder and click Automations. Choose Add Automation, then pick Start SMS Drip. Your form needs an SMS Consent field first — that's how leads agree to be texted, and SiteStakes won't start a drip without it. See getting consent before texting leads. For the bigger picture of texting on SiteStakes, see what text messaging can do.

Each step has three parts: the message, a delay in days, and an on/off switch. Keep each message under 160 characters so it stays a single text. Click a token to drop in details that fill in for each lead:

• {{lead.first_name}} and {{lead.name}}
• {{site.name}} and {{owner.name}}

SiteStakes adds "Reply STOP to opt out" to every message for you. Want a head start? Click Load from Templates to pull in ready-made messages you can edit.

The first text goes out at the delay you set — zero days means right away — and each step follows at its own delay, up to 30 days out. Quiet hours still apply: if a text comes due during your quiet hours, SiteStakes holds it and sends it once they're over. Every text uses a credit, so keep some on hand (see SMS setup and credits). The drip stops on its own when a lead replies STOP, when you mark them converted or lost, or if you switch SMS off.